Haribo launches new Box of Happy treats to expand gifting range
Sweet maker Haribo has bolstered its gifting range with the launch of Box of Happy – a gift and tasty treat.
Available in 120g packs, each box is packed with fun in the form of jelly and foam gummies shaped like Cupcakes, Stars, Hearts, and Presents in a variety of juicy flavours including strawberry, pineapple, blackcurrant, and apple.
Haribo Box of Happy has been designed to help celebrate everyday gifting moments throughout the year.
From just £2.00 (MRRP), Haribo’s Box of Happy is available in high street retailers nationwide and coming soon to Sainsbury’s.
Haribo marketing manager, Peter Robinson, said: “We’re so excited to be launching Box of Happy. Our latest piece of innovation will allow our fans to share their love of Haribo and spread the joy of child-like happiness. By creating a gift that can be shared all year round, consumers no longer need to wait to have an excuse to share the happy and put a smile on someone’s face.”
