Givaudan has released Myromi, a smartphone-controlled, patent-pending portable scent delivery system.
Through a personalised digital interface, the technology allows for real-time interaction, allowing users to develop new scent profiles and get insightful customer feedback.
“Myromi adds to our growing suite of digital tools for collaborating with customers to speed up product development. Once connected, users can explore saved aroma profiles, create new blends, leave comments, enter liking scores and fill out surveys. These capabilities eliminate much of the guesswork involved in formulation. From quickly determining product development direction to landing on the right flavour profile, the device is already delivering results,” said Fabio Campanile, global head of science & technology, Givaudan Taste & Wellbeing.
Traditional methods of gathering consumer feedback can be costly and slow, leading to development delays and reduced chances of success. Myromi tackles some of the biggest challenges faced by product developers through:
Myromi enables users to capture real-time reactions from customers and consumers. Aromas can be blended and adjusted on the spot through the easy-to-use interface.
With up to eight flavour channels, Myromi aromas can be mixed and matched, meaning different combinations can be tested in real-time, speeding up the development process.
According to Givaudan, Myromi can be used to help consumers and formulators understand what terminology to use when describing a flavour profile, making feedback easier to interpret.
Throughout 2025, the technology will gradually be rolled out within Givaudan for customer use. With Myromi, Givaudan said it is helping customers create food experiences that resonate with their consumers.
