Givaudan unveils new brand identity
Givaudan has unveiled its new brand identity, ‘Human by nature.’
Over the past eight years, the company has expanded its activity into adjacent spaces with 20 acquisitions, going beyond flavours and fragrances into nutrition, health and wellbeing, and beauty. At the same time, societal expectations have shifted with a movement towards more responsible means of consumption and increasing consumer demand for products that make them both feel, and do good. Responding to this, Givaudan rearticulated its purpose and set out bold ambitions to increase its positive impact on people, society and the planet.
“Our brand is evolving to fully reflect the company we are today and our vision for the future,” said CEO Gilles Andrier. “Human by nature celebrates the beauty of the human experience and our connection to nature. We are proud of being a very human company, committed to creating for happier and healthier lives, and deeply invested in showing our love for nature in everything we do.”
The company’s new brand identity was conceived taking into account the evolution towards a more purposeful society. By shaping the future of food with ‘feel good’ and ‘do good’ experiences that respect the planet and nourish body and mind; crafting fragrances to perfume the lives and memories of individuals all over the globe; and by offering innovative beauty and wellbeing solutions that make people feel, look, and do good, Givaudan says it continues to connect humans to nature while acting as an agent for a more sustainable future.
Today, Givaudan is changing the way it presents itself to better reflect the role it plays and the value the company brings to its clients and the world at large, it says.
