Geeta broadens its selection of Indian spice blends
Geeta’s has added three seasoning mixes to its range to help deliver its mission to add inspirational Indian flavour to everyday eating. The new 35g sachets have been developed to help consumers easily add the flavours of India to both meat and vegetarian dishes.
The range of sachet flavours are Mango Masala Vegetables, Tandoori Chicken and Gunpowder Potatoes.
- The Mango Masala Vegetables seasoning mix is fragrant and mild (a one chilli rating) and contains tart and tangy dried mango and a blend of aromatic spices to add flavour to any vegetables.
- The Tandoori Chicken seasoning mix has a medium spice rating of two chillies, and is a mix of fiery chilli,
sweet garlic and paprika. - The Gunpowder Potatoes seasoning mix is hot (3 chilli rating) and contains fiery cracked red chilli, garlic,
punchy black pepper and a blend of spices.
Each mix contains four servings as part of a 20-minute traybake, meeting consumer demand for great taste, convenience, ease of preparation and versatility. The sachets contain no artificial colours, flavours or preservatives and are suitable for vegetarians. They are ideal for oven tray bakes but can also be used in air fryer and BBQ cooking.
The back of pack provides recipe instructions and shopping list but the versatility of these products means they can be used on vegetables, cheese, meat for an instant flavour boost to everyday eating occasions.
Geeta’s seasonings will launch in Sainsbury’s alongside Five Seeds Roti Flatbreads and Sweet Onion & Paprika Roti Flatbreads.
“Over the last few years, we’ve really seen UK consumers appetite for Indian flavours grow,’ says Eleanor Bridgman, director of sales & marketing at Geeta’s.
“Our mission is to inspire everyday foodies to add the depth, vibrancy, variety and excitement of Indian flavours to everyday meals and snacks. Our new seasonings offer consumers a great opportunity to experiment with Indian flavours in new ways beyond the curry occasion.
Geeta’s is the UK’s number one (Nielsen Units 52 w/e 15 June 2024) Indian pickle and chutney brand. The brand’s growth has been driven by increasing the usage and consumption of Indian food and flavours and driving new, younger consumers to the category and instore fixtures.
