Freshcut Foods relaunches as Natural Innovations to drive the next wave of R&D
Matt Wood, CEO of Natural Innovations (left) and Tom Edwards, commercial director at Natural Innovations (right).
Freshcut Foods, a provider of high-quality, plant-led ingredients to the food industry, has announced the next stage of its growth journey by relaunching as Natural Innovations.
After establishing itself as the clear market leader in bespoke, chef-led ingredients, the business has embarked on a new era with an increasing focus on food innovation, helping customers get ahead of changing consumer demands and eating habits.
For more than 20 years, Nottingham-based Freshcut Foods has supplied high-quality ingredients to global foodservice brands, food manufacturers and recipe box providers.
Matt Wood, CEO of Natural Innovations, explained that the change comes at a pivotal time for the business as it aims to focus further on innovation, research and development of new products for a forward-thinking food industry. He said: “After more than two decades of successfully growing Freshcut Foods, this new approach is a natural evolution of our company, reflecting our ambition for growth, commitment to innovation, investing in our people and technology to support this, and our vision for the future.
“While our look and name may be different from today, our excellent standard of service and core values remain the same, with innovation at the heart of what we do. Our new brand will better showcase our ability to innovate with natural, plant-led ingredients and demonstrate the added value we bring to current and future brands we partner with.”
Some of Natural Innovations’ major projects over recent years have included developing bespoke kitchen-ready ingredients and menu solutions for the food sector, including leading restaurant chains, retail brands and recipe box providers.
