Fresh lineup of six pre-mixed cocktails from De Kuyper
William Grant & Sons and DeKuyper have worked together to launch an expert-made, ready-to-serve cocktail range.
A four-strong range will debut with UK retailers this Spring, with two cocktail serves rolling out in Sainsbury’s from mid-March and four on Amazon from April.
The De Kuyper’s range includes four classic cocktails, which are designed to cater to the demand for consumers to experience top-quality drinks at home. The range comprises the De Kuyper Piña Colada Cocktail, De Kuyper Strawberry Daiquiri Cocktail, De Kuyper Passionfruit Martini Cocktail, and De Kuyper Espresso Martini Cocktail.
De Kuyper’s ready-to-serve cocktails are packaged in practical yet sophisticated glass bottles so consumers can do less to impress.
The carefully selected ingredients and masterful craftsmanship target cocktail connoisseurs. The four variants are great for hosting, gifting, or a simple and easy way to enjoy the highest quality expert-made cocktails at home.
Mark de Witte, CEO of De Kuyper Royal Distillers, noted the work of the two parties to bring premium ready-to-serve cocktails to the UK.
“On a mission to democratise cocktails and offer everybody the chance to enjoy their favourite cocktail any time, the new launch is part of our halo vision to ‘Own the Cocktail,’” de Witte said.
Every cocktail can be served and enjoyed in two ways: shaking the cocktails first to create the perfect flavour and bar-like experience or simply pouring the chilled drink into a glass and enjoying.
Other variants in the De Kuyper ready-to-serve global range include De Kuyper Clover Club Cocktail and De Kuyper Cosmopolitan Cocktail.
Launching via William Grant & Sons in the UK marks a significant step for De Kuyper to continue its outstanding success in its home market.
In the Netherlands, De Kuyper is the number one liqueur brand and achieved an impressive market share for the Ready to Serve range of 50 per cent in 2023. In addition to the UK, De Kuyper is expanding its presence in other European markets such as Germany and Spain.
