Franklin & Sons partners with Red Engine on packaging format
Independent soft drinks and mixers brand, Franklin & Sons, is launching a new-to-market product format across all UK Red Engine sites, the team behind Flight Club and Electric Shuffle.
Franklin & Sons has been working on producing a 200ml can for its Premium Indian & Premium Light Tonic to support the company with its sustainability goals, and found the perfect launch partner in Red Engine.
Flight Club and Electric Shuffle are two competitive socialising venues that have risen rapidly in popularity over the last few years, modernising traditional games such as darts and shuffleboard to reinvent the bar experience for the 21st century.
The aluminium cans weigh 94% less than the 200ml glass bottles, leading to a reduction in weight per case, significantly reducing transportation costs, fuel consumption and packaging volume, leading to a much lower carbon contribution.
Crucially for a hospitality venue, this initiative will also minimise waste and is projected to create a substantial 42% reduction in wastage removal expenses for Red Engine.
Dustin Acton, chief operating officer at Red Engine, emphasised the strategic significance of the partnership, commenting: “We have worked with the team at Franklin & Sons for a couple of years now and we’re impressed with how much they value our partnership, going above and beyond to meet our business needs.
“Franklin & Sons is fully aligned with our morals and values and consistently looks for ways to add value to our business, showing true commitment to nurturing a collaborative relationship.”
James Stimson, senior brand manager at Franklin & Sons added: “At Franklin & Sons, we are constantly innovating, and pride ourselves on demonstrating agility when it comes to meeting our customers’ needs.
“We’re pleased to be extending our partnership with an institution such as Red Engine, and that we have been able to provide a solution for such a valued customer. Aluminium cans are infinitely recyclable, using 95% less energy than producing new packaging, and creating 65% less CO2e during the recycling process than their glass counterparts.
“We look forward to seeing the benefits this will bring to the business and are excited to be alongside them in their sustainability journey.”
