Prinova will demonstrate how its capabilities and trend insights can help drive category growth at Food ingredients Europe 2023 (28th to 30th November in Frankfurt).
With a theme of “discover potential”, the provider of bespoke premixes and blends will showcase a range of new concepts that reflect current trends and highlight white space in the food, beverage and nutrition categories.
They will include a white chocolate matcha flavour plant protein powder blending pea and fava bean protein isolates and delivering 22g of protein per serving.
The concept demonstrates how manufacturers can meet a key market need: in a recent Prinova survey, 42% of active consumers named plant proteins as one of the ingredients they most looked for in sports nutrition products. See more in the Prinova White Paper, ‘State of Play: New insights into the changing sports nutrition market.
Prinova will also demonstrate opportunities to meet the growing demand for solutions for cognitive performance and energy. Featuring L-Tyrosine, taurine and natural caffeine, its tutti frutti flavour Gaming Gummies are designed to be a “go-to” for gamers. Meanwhile, its Memory & Focus Chocolates contain a blend of botanical extracts with a cognitive performance positioning.
Other concepts on show will include a peach iced tea flavour Focus Energy Drink containing Bacopin, a bacopa monniera ingredient which, studies show, may help improve memory and attention.
James Street, marketing director, EMEA & APAC at Prinova, said: “Whether it’s the plant-based revolution or the growing demand for nootropics, there are opportunities everywhere. However, to realise the potential, you need a partner with the expertise to help you bring your innovative new products to market. At FiE we’ll be demonstrating the full range of Prinova’s capabilities – not just our world-leading ingredients and premix solutions, but also our insights into emerging trends and changing consumer needs.”
Prinova will exhibit at Fi Europe at Stand 3.1G180.
