Fernando Alonso invests in Sticks’n’Sushi

Sticks’n’Sushi has announced that Fernando Alonso, a legendary figure in Formula 1 racing, has joined McWin Food Ecosystem Fund as a long-term investor.

Fernando Alonso has been associated with McWin Capital Partners since it was founded in 2021 and is a strong admirer of the Danish-Japanese restaurant group.

McWin acquired a majority shareholding in Sticks’n’Sushi in February 2024. Since acquisition, the brand has enjoyed further expansion, opening new London locations in Richmond, Islington and Battersea Power Station. The restaurant group now has 15 locations in the United Kingdom and 30 across its footprint of Denmark, Germany and the UK.

Alonso’s investment alongside McWin is the driver’s first direct investment into a restaurant group and is the culmination of a longstanding relationship with the McWin Capital Partners team and a personal passion for the quality and brand the Sticks’n’Sushi team have built.

Harry Goss, chairman of Sticks’n’Sushi and Partner at McWin Capital Partners commented: “We’ve enjoyed a great partnership with Fernando from the early days of our incorporation. His investment into Sticks’n’Sushi is a tremendous validation of the quality of the business and the clear opportunity it has on the road ahead. Fernando Alonso and Sticks’n’Sushi have a shared passion for excellence, and we are excited to see what this partnership will bring.”

Alonso commented: “I am excited to have partnered with McWin to invest in the Sticks’n’Sushi restaurant group with the clear objective of making it the “Brand” of reference in the Japanese food segment in Great Britain and Europe. Together we share the same core values, and I look forward to this fantastic journey with McWin.”

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