Fentimans adds Raspberry Lemonade to range
Fentimans is adding Raspberry Lemonade to its existing repertoire of classic Lemonades alongside Victorian Lemonade and the brand’s iconic Rose Lemonade.
Following extensive consumer research(Attest research conducted by Fentimans of 385 customers – December 2022), Fentimans will be introducing its Raspberry Lemonade NPD at key on-trade hospitality venues, including JW Lees, with the aim of further growing its market share in the lemonade category and distribution against key competitors.
Like the famous Fentimans Lemonades currently in the portfolio, Fentimans Raspberry Lemonade will be created using the botanical brewing process that gives the drink its distinctive and complex depth of flavour. To help increase customer consideration and appeal to customers on-shelf, the Raspberry Lemonade will also feature a vibrant and enticing colour.
Fentimans says it already holds a significant share of the branded Premium Lemonade market, with Rose Lemonade currently being the brand’s biggest flavoured lemonade SKU worth £2m in the UK.
Jayne Andrews, marketing director at Fentimans, notes it is an exciting time for the brand.
“We see this as a real opportunity for further brand growth within the lemonade category both in the on-trade and off-trade,” added Andrews. “We know our famous lemonades are firm favourites with shoppers who seek them out. And our consumer research identified a clear interest in our new Raspberry Lemonade. We are pleased to be rolling this out ready for the summer months.”
Raspberry Lemonade is available to customers in 750ml and 275ml formats.
