Exciting relaunch for Dash Water with grapefruit flavour release
Dash Water – the makers of deliciously wonky, fruit-infused sparkling water – are bubbling with excitement to announce the relaunch of its best-selling flavour, Grapefruit.
Packing a vibrant punch, Dash Grapefruit is fresh, fruity and full of attitude. The 100% natural flavour is made from just three simple ingredients: fresh spring water, bubbles and wonky grapefruit – and never any sugar, sweeteners or calories.
Originally launched in the summer, the 300,000 limited-run cans caused a huge splash and Grapefruit quickly became the brand’s fastest-selling flavour, selling out twice as quickly as the brand’s forecast.
Jack Scott, co-founder of Dash Water, says the business is “over the moon” with the response to Grapefruit when it was launched in the summer.
“Having achieved the highest rate of sales of all other DASH flavours in its first month, we knew we had to continue it,” he notes. “Hundreds of our customers reached out asking us to bring back the citrusly-good flavour, so that’s exactly what we did.”
As well as responding to consumer demand, the launch of Grapefruit marks another step forward in Dash’s ongoing mission to change the narrative around artificial sweeteners being a consequence-free sugar substitute.
Scott adds: “We’re proud that Dash Grapefruit – like all our sparkling waters – contains no sugar or artificial sweeteners and is genuinely healthy. Not only is it a delicious alternative to the excessively sugar and sweetener-filled mainstream soft drinks, but it is also a great option for those doing Dry January. Finally, a drink to feel good about.”
Dash Grapefruit is available to order exclusively from dash-water.com, rolling out into more retailers later in the month.
