dsm-firmenich unveils ‘Milky Maple’ as the Flavour of the Year 2025
dsm-firmenich has named ‘Milky Maple’ as its Flavour of the Year for 2025.
The creation taps into two beloved trends: the creamy softness of milk mixed with the rich, natural sweetness of maple. The blended flavour provides a sense of calm and contentment and can be incorporated into a wide range of applications.
“As food and beverage trends shift toward comfort, nature and personal wellbeing, people increasingly gravitate towards flavours that offer a taste of familiarity, balance and connection,” said Maurizio Clementi, executive vice president of taste, texture, and health at dsm-firmenich. “’Milky Maple’ delivers on this demand – it is a soothing embrace that draws people into a world of warmth and indulgence.”
Maple, long cherished as a North American dietary staple, is rapidly expanding its presence worldwide. Since early 2019, dsm-firmenich’s trend analysts have observed maple transcending geographic and cultural boundaries, gaining popularity as a versatile ingredient across Europe, Asia and beyond. Maple’s adaptability is evident as it moves beyond syrup to influence an array of culinary creations, from baked goods to savoury dishes.
“Maple is evolving from a regional favourite to a global flavour phenomenon,” said Jeffrey Schmoyer, VP of human insights at dsm-firmenich. “Its ability to offer a feeling of coziness and its versatility have driven its momentum across diverse cultures and cuisines.”
Maple as a flavour traces its roots back to the sap of select maple tree species – most notably the sugar maple – that flourish in cool, northern climates. As a naturally derived ingredient, maple sap offers a unique sweetness with warm, earthy undertones, making it an attractive alternative to traditional sweeteners and an essential part of the ‘brown note’ flavour family.
“Maple is going mainstream,” said Mikel Cirkus, senior director, foresight & design at dsm-firmenich. “Candy Cap Mushroom – a natural forest product with a distinctive maple aroma – is already prized by chefs as a flavouring for baked goods, ice cream, confectionery and even beer. This mushroom, part of the Milk Cap group, mirrors the appealing ‘brown note’ qualities of maple, satisfying consumer mood for food that is deeply entrenched in nature.”
The creamy allure of milk is also enjoying a surge in popularity, especially in Asia, where its smooth taste and texture provide a perfect pairing for maple’s sweetness. This growing trend underscores milk’s timeless ability to evoke nostalgia and simplicity, further reinforcing ‘Milky Maple’ as both a flavourful and immersive sensory experience.
Developing the ideal ‘Milky Maple’ flavour requires a combination of sweetness, creaminess and balance, and dsm-firmenich’s capabilities can be leveraged to create a delectable milky maple base. For example, TasteGEM 3D Essentials technology can accentuate the natural sweetness of maple. For plant-based applications, SMART MILK flavors and DYNAROME DA innovations expertly replicate the creamy, buttery taste and rich texture of traditional milk that perfectly complements maple’s depth. Whether for dairy or plant-based innovations, dsm-firmenich’s advanced solutions can unlock the full potential of this versatile flavour.
What’s more, ‘Milky Maple’ closely aligns with the highly anticipated Pantone Color of the Year 2025 from Pantone. The world-renowned authority on color has named the shade ‘PANTONE 17-1230 Mocha Mousse’ as the top trending colour for 2025. With their warmth, richness and indulgent associations, both colour and flavour point to a growing tendency for consumers to enjoy small, meaningful moments over the coming year.
“‘Milky Maple’ is an invitation for people to pause and savour a moment of pure warmth and decadence,” said Maurizio Clementi. “This flavour is a journey – and a gentle reminder of the joy, comfort and connection that can be found in simple pleasures.”
