Dr. Oetker Ristorante adds brand new flavour
Dr. Oetker Ristorante Vegan Pepperoni-Salame joins Dr. Oetker’s pizza portfolio as they continue to grow its dietary and lifestyle ranges.
The latest addition follows the success of the Dr. Oetker Ristorante Vegan Margherita Pomodori, launched in 2021, which was the brand’s first vegan pizza.
Since its launch, the Dr. Oetker Ristorante Vegan Margherita Pomodori has become the most valuable vegan frozen pizza product in the category and is worth over £2 million as of February 2023, the brand said.
The new flavour puts a vegan spin on the brand’s classic Italian-style pizza. Combining the thin and crispy Ristorante crust with the signature passata, dairy free mozzarella and vegan pepperoni-salame.
Paula Wyatt, head of marketing at Dr. Oetker Ristorante, said to grow the it is a great time to grow the range following the success of the first vegan pizza within the category since its launch in 2021.
“We’re really excited to grow the range with our new Ristorante Vegan Pepperoni-Salame and to help vegan pizza lovers have more options when it comes to playing it Italian with their choice of dinner. We’re confident that this new addition to our portfolio will be popular with consumers and will bring even more variety for those on a vegan diet or looking to reduce their meat and dairy consumption.”
The Ristorante Vegan Pepperoni-Salame pizza will be available to purchase at Tesco, in store and online from 17th May 2023.
