Digital twin company secures €6 million in funding

Samp, the AI-powered digital twin solution that delivers continuous insights into sensitive industrial sites within days, has secured €6 million in funding. This strategic investment from technology-focused investors Promus Ventures and Kvanted will enable the company to scale its pioneering ‘Shared Reality’ solution on a global level.

Launched in 2019 by Shivani Shah (formerly of CEA) and Laurent Bourgouin (previously with Dassault Systèmes), Samp has quickly become a significant player in the deep tech sector. Its primary goal is to assist industrial sites in addressing pressing concerns related to sustainability, safety, and workforce shortages.

Samp is transforming the management and maintenance of sensitive industrial sites through its highly efficient and practical digital twin technology. The Shared Reality platform offers continuous asset monitoring, helping reduce risks and enhance safety and operational performance across inspection, maintenance, and construction environments.

For the past four years, Samp has been developing its proprietary AI and 3D streaming technology, which creates digital twins to optimise the oversight of existing industrial infrastructures.

By incorporating visual data from industrial sites, these digital twins provide a comprehensive and precise 3D view of infrastructure conditions, enabling teams and stakeholders to make informed decisions ahead of inspections, maintenance, or modifications.

Samp’s technology supports rapid and continuous 3D modelling, contextualising technical data such as schematics, plans, and equipment specifications that require maintenance or repair. Industry leaders including Engie, SUEZ, VEOLIA, Teréga (strategic natural gas storage), Trapil, and SFDM (oil pipeline networks) are already utilising Samp’s solutions.

“Our ‘Shared Reality’ solution accelerates and improves the reliability of these sites’ transition towards sustainable production. Our ambition is to become the key solution allowing industrial players to face today’s colossal challenges in terms of security, resilience, and the environment,” explained Laurent Bourgouin, CEO of Samp.

The fundraising was led by Promus Ventures, a venture capital firm with a focus on deep tech, operating in both the US and Europe.

“We are excited to partner with the team at Samp and support their mission to become the operating system of Industry 4.0. By combining artificial intelligence with technical documentation and 3D data, Samp’s Shared Reality platform significantly enhances operators’ operational efficiency and accuracy, particularly in the water and energy sectors. We look forward to supporting them in this next growth phase,” said Jeremy Teboul, Vice President at Promus Ventures.

Samp is already present at over 150 industrial sites in France and aims to become the go-to method for faster, simpler, and safer monitoring of industrial assets. The company addresses challenges such as outdated documentation and knowledge gaps, which are at odds with the urgent need for modernisation in industrial facilities.

The capital raised will help to: 

• meeting growing demand by expanding the sales team in France and Europe
• advancing R&D to maintain a leading edge in AI and 3D technologies with an ambitious product roadmap
• preparing for international expansion beyond Europe

“This fundraising marks a crucial step in our development,” said Laurent Bourgouin. “We are delighted to be able to count on our investors’ support to realise our vision: transforming industrial sites around the world with our real-time updateable digital twins and contributing to a safer, more efficient, and more sustainable industry.”

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