DEME introduces sustainable, transparent offering to medicinal mushroom beverage industry
The launch of a new sustainably sourced medicinal mushroom drinking chocolate made in Portland, Oregon has been announced. DEME, a certified B-Corporation, fills a void in the fast-growing medicinal mushroom functional beverage market with a unique product that is transparent about exactly how many milligrams of mushroom extract are present and how they were grown.
DEME reportedly tastes like decadent hot chocolate with a dash of spice. It is blended with the highest quality organic mushroom extracts to form a powerful defence against environmental threats and elevate mood.
“I’ve long enjoyed the unique health benefits of medicinal mushroom extracts, even growing and foraging my own mushrooms when I couldn’t find an option that aligned with my ethical sourcing values,” says DEME co-founder Charlie Wicker, also founder of Trailhead Coffee Roasters. “Building upon my experience in coffee and cacao, we were inspired to create DEME – richly flavourful, thoughtfully sourced and carefully formulated to maximise the benefits of the incredible mushrooms it contains.”
“Every ingredient in DEME is certified organic and absolutely necessary to create this delicious drink that can lift your spirit, lower your stress, clarify your mind, boost your immunity, and support your longevity,” says DEME co-founder Austin Quattlebaum, marketing manager, mushroom forager and touring musician. “We’re humbled by the knowledge of these powerful medicinal plants, which have been cultivated by native peoples around the world throughout history.”
Each serving of DEME has 900mg of the powerful adaptogen Reishi mushroom, known colloquially as “Mushroom of Immortality,” from a blend of 8:1 and 1:1 extracts. Other immunity-boosting mushroom extracts include 200mg Turkey Tail, 200mg Maitake, and 200mg Shitake, as well as 300mg of Lion’s Mane purported to increase mental clarity and cognitive function. The mushrooms are all grown naturally on native substrate materials (never on unnatural substrates made of cereal grains or rice) in greenhouses with filtered sunlight and fresh air flow.
Tanzanian Cacao provides the chocolate-forward flavour profile and nutritional benefits of calcium, magnesium, iron, and antioxidants. The blend is rounded out with coconut milk powder for creaminess, agave crystals for a touch of sweetness, and a pinch of cayenne, cinnamon, coffee bean, and sea salt.
DEME is now available online at demepdx.com, sold as a box ($34) of twelve 30g individually packaged servings. It can be enjoyed hot or cold, mixed with water, milk of choice, or added to coffee to create an uplifting beverage any time of day.
