Demand for novel beverages drives value of emulsion stabiliser market
Sales of emulsion stabilisers for beverages are increasing as customers demand beverages with more unique textures and flavours, according to Fact.MR, a provider of market research and competitive intelligence.
The global emulsion stabiliser for beverages market is anticipated to increase at a CAGR of 4.8% from 2023 to 2033. The market is valued at US$ 1.5 billion in 2023 and is expected to reach US$ 2.4 billion by 2033-end.
Pectin has various health advantages such as lowering cholesterol, shortening the length of reflux episodes, and preventing diarrhoea. As a result, pectin emulsifier demand for beverages is increasing substantially on a global level.
The market is anticipated to expand rapidly as consumers become more aware of the advantages of beverage emulsion. Rising demand for novel beverage products across a variety of industries, including foodservice, retail, and others, is the key driver of the market, the analysts said.
People are turning to easily accessible nutritious food and beverages due to hectic lifestyles, busy schedules, and a lack of time to enjoy them. The need for emulsion for beverages is increasing as producers offer ready-to-drink beverages with more nutrition, taste, colour, and flavour.
Fact.MR finds major businesses are concentrating on providing ready-to-drink healthy beverages to meet consumer demand. The variety of convenience food products has expanded as a result of technological advancements in the packaging sector. Growing customer preference for ready-to-drink beverages has significantly contributed to market expansion.
Leading companies are focusing on new developments and introducing diverse product offerings. They are engaged in R&D operations to produce unique formulations that are more beneficial to end users following safety regulations to reduce environmental impact.
Major market participants are concentrating on quality control of value-added products to meet the requirements of end-users. They are placing a lot of emphasis on product standards, collaborations, pricing trends, and supply chain management to grow their market position.
As discerning consumers seek product transparency, manufacturers are inclined towards suppliers and distributors that follow clean label guidelines. Aware of these market dynamics, key market players are entering new ventures of clean-label production wherein clean-labeled offerings have become means to enhance brand image and attract health-conscious consumers.
