Demand for frozen pizza rising in the UK
Traditional Neapolitan cartwheel pizza Margherita topped with tomato sauce, buffalo mozzarella and fresh basil just cooked in a wood oven and ready to be served
DalterFood Group is offers premium Italian dairy excellence to frozen pizza producers with refined ingredients and authentic flavours, inspired by regional traditions, such as Buffalo Mozzarella, cater to the growing demand for premium or so-called posh pizzas among UK consumers.
Frozen pizza has become a staple in global shopping habits. In 2023, the market reached a turnover of $20.4 billion, with projections suggesting it could hit $40.9 billion by 2033. The UK, in particular, is experiencing rapid growth in the frozen pizza sector.
According to NielsenIQ data, as of January 13th, 2024 (YTD), frozen pizza sales reached approximately €648 million, marking a 10.2% increase compared to the previous period, making it the fourth best-selling category in the frozen food sector (excluding ice cream).
This success is driven by increasing consumer demand, not just for convenience but also for quality ingredients and provenance. As a result, “posh pizzas” – premium, refined options featuring authentic flavours from traditional Italian ingredients – are gaining traction.
Against this backdrop, DalterFood Group, a leading Italian dairy company with a dedicated UK commercial branch – DalterUK – positions itself as a strategic partner for frozen pizza producers in the British market. The company offers an extensive range of aged, semi-aged, and fresh cheeses, both PDO and non-PDO, that truly embody Italy’s rich gastronomic heritage.
A key component of this portfolio is mozzarella, carefully selected from trusted Italian partners who share DalterFood Group’s values and commitment to quality. With its ability to melt evenly while maintaining a soft, stretchy texture, mozzarella is essential for classic favourites such as Margherita and Quattro Formaggi. In addition to cow’s milk mozzarella, DalterFood Group also supplies Buffalo Mozzarella, a globally recognised delicacy known for its rich flavour and creamy texture, ideal for gourmet pizzas.
The company also offers some blends of Italian cheeses, both grated and fillets, which further enrich frozen pizzas. These blends are designed to ensure a well-balanced flavour and perfect melting with the other ingredients, giving a golden finish on the surface. All of this is done while maintaining the highest quality standards.
DalterFood Group caters to the growing demand for vegetarian-friendly options with Spinoro, a 100% Italian hard cheese made with microbial coagulant, thus of non-animal origin. Available in a variety of cuts, from flakes to fillets, Spinoro boasts a delicate yet aromatic flavour that enhances the taste of frozen pizzas, aligning perfectly with evolving dietary preferences.
DalterFood Group said it enables frozen pizza manufacturers to transform their products into premium offerings, meeting the expectations of UK consumers seeking high-quality, authentic Italian flavours and aligning with the latest food trends.
