Dash Water unveils newest flavour
DASH Water – the makers of simple, real fruit-infused soft drinks – is excited to launch its latest flavour that’s sure to be the pick of the bunch: Cherry.
Landing with a splash this May, DASH Cherry is bursting with the natural, sweet-tart taste of ripe cherries in every sip. And with no sugar, sweeteners or calories, this charming cherry fizz is twice as nice.
Using wonderfully wonky cherries grown in Herefordshire, this new addition stays true to DASH’s mission of celebrating perfectly imperfect fruit.
Jack Scott, co-founder of DASH Water, says: “Cherry is one of those flavours that people just can’t get enough of, and when our own consumers voted it as their top choice, we knew it was time to give them something they’d be head over stems for. It’s one of the bestselling flavours in the US seltzer market, so we’re excited to bring this bold, juicy trend to the UK. With its perfectly balanced sweet-tart taste, this all-natural flavour is sure to be the cherry on top of our range.”
DASH Cherry follows hot on the heels of the brand’s punchy Canspiracy campaign, which stirred up the conversation about the not-so-sweet truth of artificial sweeteners and the need for greater transparency within the soft drinks industry. With every sip, DASH continues to challenge the soft drinks industry by offering an honest, healthier alternative.
Jack adds: “At DASH we’re committed to empowering people to make better choices, and DASH Cherry is yet another step forward in that mission. With every flavour we launch, we’re showing that you can have great taste without compromising your health.”
