Crunchy Puffs deliver full-bodied ‘junk’ experience without sacrificing taste
With an ambition to shake up the salty snacking category, PeaTos is expanding upon its existing line of award-winning chips and curls with the introduction of PeaTos Puffs in two new flavour varieties: Crunchy Fiery Lime Puffs and Crunchy Cheese-less Puffs.
The new Puff varieties ship to retailers nationwide in April 2023, and will be available to online consumers at Amazon and PeaTos.com.
According to PeaTos founder Nick Desai, snackers love PeaTos because they offer the same taste and crunch of classic snacks, but without all the “scary artificial ingredients”.
“With the launch of PeaTos Puffs, we’re giving snackers two more ways to enjoy the savoury, finger-licking sensory experience of America’s favourite snacks, but reimagined with better nutrition, and none of the junk,” Desai added.
PeaTos said it is currently experiencing rapid growth, having gained 6,000 new points of distributionin the US since January 2023, thanks to strong online sales and new national retailer partners CVS, Walmart, Sprouts, among others.
“With more 22,000 points of distribution now secured, we expect our strong sales trajectory to continue throughout 2023, thanks to our new offerings and promotion partners, including our collaboration with Paramount Consumer Products on the upcoming August 4 theatrical release of Teenage Mutant Ninja Turtles,” added Desai.
In celebration of the movie release, PeaTos’ Crunchy Pizza Rings 3-oz. size bag packages will feature the Teenage Mutant Ninja Turtles.
All four PeaTos flavours will be sold in-store in displays prominently featuring Teenage Mutant Ninja Turtle visuals. PeaTos Crunchy Pizza Rings and select variety packages, to be sold online at Amazon.com and other e-retail outlets, will also feature a special branded Teenage Mutant Ninja Turtles box design going straight to the consumer’s door.
PeaTos’ Crunch Pizza Rings will be available for pre-order to retailers in Q1 2023.
PeaTos 100% plant-based, non-GMO certified offerings also include Crunchy Onion Rings, a savoury snack with just a hint of sweet; Crunchy No-Cheese Curls, a finger-licking cheesy classic; Crunchy Fiery Curls, where serious heat meets serious crunch; and Crunchy Pizza Rings, a fresh from the oven mix of tomato and cheese flavours.
A non-GMO Project Verified seal offers consumers independent, third-party assurance that best practices have been followed to avoid the inclusion of genetically modified organisms.
PeaTos is keen to challenge incumbents such as PepsiCo Frito-Lay’s category monopoly.
The brand sees a category has been monopolised by one player, meaning consumer choice at the retail level is an illusion.
In a classic David vs. Goliath battle, PeaTos is challenging PepsiCo subsidiary Frito-Lay’s dominance with its approach that bridges the gap between junk food taste and nutrition.
PeaTos replaces the traditional corn base with nutrient-dense peas for that it says offers 2x the protein and 3x the fibre of salty snack counterparts but with nothing artificial and no dairy.
PeaTos has made its packaging bold so it “pops off” retail shelves and appeals to both kids and parents, with the promise of a better-for-you plant-based snack that doesn’t compromise on flavour.
