Corona Cero launches Olympic & Paralympic Games partnership with limited-edition packs
With the Paris Summer Olympics 2024 kicking off today, Corona Cero, the alcohol-free product of Corona, is offering limited edition packs to celebrate its partnership with the Olympic and Paralympic Games.
Corona is offering an array of prizes through its scan-to-win mechanic, including a chance for shoppers to see the Men’s 200m Final or the Olympic Closing Ceremony live in France.
The new look of the Corona Cero and Corona Extra bottles is part of Corona’s “For Every Golden Moment” global Olympics campaign, which encourages people to not only celebrate the golden moments in the games, but also in their own life.
AB InBev is proud to be the first beer sponsor at the Worldwide Olympic Partner level and is putting gold in shoppers’ hands as Corona Cero and Corona Extra bottles will now display the iconic Olympic rings. The bottles are available across UK retailers and limited-edition packs are already on the shelves.
To mark this occasion, Corona packs will give consumers a chance to enjoy a range of prizes to help them get into the spirit of the games. The scan-to-win mechanic will give shoppers a chance to win tickets to see the Men’s 200m Final or the Olympic Closing Ceremony live in France.
Other prizes include trips to Greece and Los Angeles, along with a whole host of Corona Cero merchandise. The 2023 Corona Island activation showed the beer’s popularity with over 100,000 entrances and we are now giving those not lucky enough to win previously another chance to enjoy a once in a lifetime experience.
The partnership shines a light on Corona Cero’s growing popularity in the no-and-low sector. Rising sales in the NABLAB sector have made Corona Cero a popular choice, with a share growth of 20% across the total trade and the low-and-no market is now worth £172m across the off-trade. There continues to be a positive reception for those who are seeking enjoyable alternatives to the favourite traditional options, without the full effects of alcohol.
Jess McGeorge, global brands marketing director, AB InBev said: “AB InBev is thrilled that the world’s leading beer can partner with one of the world’s biggest sporting events. We’re proud that we get to be part of so many events taking place this summer across our brands. The history of the Olympics makes it a favourite for many, and we’ll be looking to drive that excitement in store with a host of prizes for fans to enjoy.”
