Consumer feedback prompts redesign for Rollagranola
Rollagranola, the proper granola brand, has announced an exciting new pack refresh.
The new look packaging comes off the back of consumer feedback, with many stating that the previous pack shades were too similar, causing confusion when looking for their favourite pack on shelf. The new look design will roll out on shelves this month.
Using a more simplified visual approach, each pack will now feature a bold contrasting shade. The new design will still feature the same successful window pack design, which has been a core look for the brand.
Sean Longden, commercial director at Rollagranola notes that the new designs have been made to increase stand out and shelf presence, while also ensuring consumers can get a look at the proper granola inside each box.
“During the trials we received positive consumer feedback, which is fundamental. We look forward to seeing it on shelves across the country,” Longden said.
The range consists of classic flavours such as Healthy Hazelnut, Awesome Almond and Almond and Pecan Crunch, as well as the innovative Zesty Caveman with apple, pecan and sour cherry, Absolutely Chocolate with chocolate and ginger, and Cool Raspberry.
Rollagranola launched a new range of Nootropics granolas earlier this year, opting for recyclable plastic as opposed to the cardboard box that is used for the brand’s other granolas.
After a successful year launching its NPD, this redesign is another step in the right direction for this quickly growing and evolving business.
