Oterra’s natural colour expertise, feedback from reliable market partners, and inspiration from a variety of international sources are all combined in Oterra’s Color Trends 2025.
“We eat with our eyes first,” says global head of marketing for Oterra, Vibeke Haislund. “Colour shapes how we think a food or drink taste. But how does natural colour tap into the big mega trends today like digitalisation, personalisation, health and wellness, and sustainability?
“Oterra has identified four trends that bring together these overarching mega trends, natural colours, and consumer preferences to create expertly curated colour palettes that offer a visual guide to bring captivating food and beverage concepts to life.”
Oterra’s Color Trends 2025 showcases multiple ways to incorporate natural colour into food and beverage products, to deliver inspiration across categories that resonate with consumer desires. Each trend offers a unique way to captivate consumers and enhance brand storytelling:
- Beyond green: more than a promise: consumers want action. This trend highlights environmental and social causes with a focus on authenticity and measurable impact. While green is the global colour of sustainability, Oterra suggests colour palettes of Earth tones, Straw yellow and Sky blue to promote a broader, more diverse approach.
- Out of the blue: rules are meant to be broken. Bold, unexpected colour combinations challenge convention, delivering surprises that delight consumers and spark curiosity. How about Peculiar purple, Mystic Magenta or Radical green to wow more adventurous consumers?
- True colours: a spectrum of wellness. Functional, better-for-you products that nourish the body and uplift the mind, with personalization that not only meets health needs but also elevates consumers’ emotional experience. Strong emotional colours such as Powerful red, Sunny yellow or Cozy brown can match consumers’ moods and lifestyles.
- Natural reality:technology meets nature. AI has the power to reimagine possibilities, from novel flavour combinations to groundbreaking product ideas. But it’s the richness and authenticity of real food that brings these visions to life.
“We’ve created Color Trends 2025 to empower our customers to create and revitalise their products with confidence,” said Stella Munhoz, marketing manager at Oterra. “This isn’t just about colours — it’s about storytelling, innovation, and creating meaningful connections with consumers.”
