FrieslandCampina has announced a packaging transition for its indulgent dairy drink brand Chocomel, replacing the 250ml can with a 300ml resealable PET bottle across all retail and convenience channels.
The move follows independent consumer research identifying the resealable bottle as the most preferred format, offering enhanced convenience, portability, and consumption flexibility — particularly for on-the-go occasions, which now account for 65% of total soft drink purchases.
The new format is expected to deliver a 28% uplift in sales, presenting retailers with a clear opportunity to drive incremental growth in the premium dairy drinks segment.
“Chocomel has seen rapid expansion, with value sales up 225% over the past three years and now reaching £10.3 million,” said Gabriella Sudall, marketing manager at FrieslandCampina. “This packaging evolution strengthens shelf presence, improves shopper recognition, and enables retailers to capitalise on the brand’s momentum.”
The larger bottle format also acts as a visual cue at point of sale, supporting impulse purchases and increasing basket spend.
