CEF’s new sustainable branch for Daventry

CEF is opening the doors of a new Daventry branch at Signal Park on 27 February. In line with CEF’s sustainability vision and renewable products offering, the new CEF Daventry also boasts sustainable features – including an electric vehicle charging point.

As well as enjoying a more modern branch with 4,000ft² of space, customers can also bag a ‘deal of the day’ as the new CEF Daventry launches with four open days. Over 30 brands, including Aico, Klein, DeWALT, Milwaukee, Scolmore and many more will be showcasing their products.

There will also be a raffle with all proceeds being donated to Macmillan Cancer Support and the Electrical Industries Charity (EIC).

Branch Manager Louisa Merchant, says, “This is the first major development in the town for 20 years and I feel absolutely honoured to have CEF’s support to move us to this new location. It really is a dream come true for me and the team.”

She will be supported by Assistant Store Manager, Ben Tansley who joined from CEF Corby together with Sales Assistants, Kieran Banks, Harry Mews and van driver Josh Smith. Kieran, who joined CEF two years ago, has just completed his trade supplier apprenticeship and earned a distinction award, while Harry is working towards completing his apprenticeship.

As well as welcoming customers to a larger, more modern, and better stocked branch, CEF Daventry will be aiming to maintain its tradition of developing employees. To date, four Group Managers, two Directors of Operations and five CEF Branch Managers started their CEF career at Daventry.