Cawston Press introduces slimline sparkling can multipacks
Cawston Press has introduced its new Sparkling Can Multipacks across UK supermarket retailers.
The pressed juice experts said the elevated sleek can formats and packaging have been redesigned to mirror the high quality of Cawston Press drinks, while offering consumers a more environmentally friendly purchase. The new multipack cans will be available to purchase at major supermarket retailers nationwide, rolling out this spring, RRP £4.50.
The range will be available in the brand’s four sparkling SKUs: Cloudy Apple, Ginger Beer, Elderflower Lemonade and best-selling flavour which Cawston Press has become known and loved for (with one can sold every three seconds), Sparkling Rhubarb.
Presented in new eye-catching, 100% recyclable cardboard packaging, the sparkling cans hold the same great taste the brand is known and loved for. Since 1986, Cawston Press has stood by its core principles, taking no shortcuts when creating its drinks and going against the standard practices in the industry. The drinks are still made simply using pressed fruit, with no added sugar, no added sweeteners, and never from concentrate (being a leading brand in the ‘NFC’ category) – No Jiggery Pokery
Cawston Press’ brand mission is to raise the standards of ingredients and production across the soft drinks category. The new Sparkling Can Multipacks are introduced as part of Cawston Press’ ‘Pressing for Better’ strategy, which includes a commitment to reducing packaging waste by using easily recyclable and more recycled materials, with the aim to reach net zero by 2050.
The new multipack uses FSC certified cardboard, and is 100% recyclable in a watch strap format to remove the use of soft plastic, saving 7.7 tonnes of shrink wrap a year. Instead of using a fully enclosed box, the watch strap provides the same functionality but for less materials. The new format also sees the multipack cans moving from 330ml to slimline 250ml cans, with the aim to tap into further at-home usage occasions.
Cawston Press Sparkling Cans will still be available in 330ml single can formats across grocery front of store and to out of home channels.
Cawston Press wants to capitalise on the demand for premium soft drinks through the new launch. The perfect size to be enjoyed as a delicious drink on its own, as a mixer, or great as an addition to a cocktail, the multipacks are suitable for several occasions.
Steve Kearns, managing director at Cawston Press, comments: ‘The new multipack is an important milestone for Cawston Press in our ongoing journey towards a better, more sustainable future, as we aim to reduce packaging waste and reach net zero by 2050. The Sparkling Multipacks have been created to meet the evolving needs of our consumers, whilst still providing the premium, quality soft drinks we are known and loved for.”
