Cathedral City expands kids snacking range
Cathedral City has announced the expansion of its kids snacking range with the launch of Cathedral City Bites.
The total kids snacking subcategory is worth £340.3 million (source: Circana 52we 11 May 2024) and with health remaining a top priority for parents (Harris Interactive survey conducted on behalf of The Grocer) and 65% of parents considering cheese to be a good snack option for kids (Mintel Cheese Report), Cathedral City Bites is an ideal addition to lunch boxes across the nation. Specifically designed with children in mind, Cathedral City Bites offer a delicious and nutritious snacking option, made with no artificial colours, flavours or preservatives.
Launching into Morrisons from 12th August 2024 featuring fun and eye-catching packaging, the NPD also features child-friendly “tear here” instructions to improve accessibility and ease of use for kids when enjoying their lunch boxes or when snacking on the go. Cathedral City Bites will also be available on Amazon from 19 August and in Sainsbury’s from 22 September.
Lissie Bernard, brand manager for Cathedral City, notes a noticeable demand for more nutritious lunch box snacks that don’t compromise on taste or convenience.
“Our new Cathedral City Bites perfectly meet this demand by combining the delicious taste of Cathedral City cheese with a nutritious and tasty snack in a child-friendly format,” Bernard says.
The new Cathedral City Bites join Cathedral City’s existing range of kids snacking products, including Cathedral City Nibbles, which has undergone a packaging refresh. The new design offers a fun and fresh look, with blue as the hero colour to improve shelf stand out to parents, and has resulted in a 12% reduction in packaging material – the equivalent to 10.2 tonnes (calculations based on before and after weights of packaging totals).
Cathedral City remains the nation’s favourite as the UK’s number one cheese brand with a market value of £327 million and is bought by 43% of households.
