
Hip Pop has unveiled a striking rebrand that makes its mission clear – real ingredients, real refreshment and a drink best enjoyed live. Inspired by the mantra “Get Real”, the new identity, created with Robot Food, features a bold design, vibrant fruit illustrations and packaging that stands out, not blends in. In a category dominated…

To make its robust programming and debugging capabilities accessible to a wider range of engineers, Microchip Technology has launched the MPLAB® PICkit™ Basic in-circuit debugger to be a cost-effective, powerful solution for engineers at various levels. Unlike other complex and expensive debuggers, this budget-friendly device offers high-speed USB 2.0 connectivity, CMSIS-DAP support, compatibility with various Integrated…

Powerful chipset features 98 percent efficiency in a compact, thermally efficient package Power Integrations announced a two-fold increase in power output from the HiperLCS™-2 chipset. Featuring advanced half-bridge switch technology and an innovative package, the new device can deliver up to 1650 W of continuous output power with over 98 percent efficiency. The new family member…

PEMTRON, an inspection equipment developer and supplier, is excited to announce its participation at Smart SMT & PCB Assembly (SSPA) 2025, taking place April 2-4, 2025 at the Suwon Convention Center. PEMTRON will showcase a range of cutting-edge technologies, including the ATHENA TPI, TROI 8800 CI, MERCURY, and EAGLE 3D 8800 TWIN systems, designed to…

Electronic Technicians Ltd (ETL), a leading provider of electronic manufacturing services (EMS) in the UK, has further enhanced its production capabilities with the purchase of a MIRTEC MS-11e Solder Paste Inspection (SPI) system and two MV-6 OMNI 3D Automated Optical Inspection (AOI) systems. This investment highlights ETL’s dedication to maintaining the highest standards of quality…

Image credit: 123RF GE Vernova and Amazon Web Services (AWS) have signed a multi-prong strategic framework agreement (SFA), including data centre scaling, grid reliability, power generation equipment and onshore wind commercialisation. The collaboration, say the partners in a release, is aimed at supporting AWS’s data centre scaling, collaborating to address increasing global energy demand, advance…

Siemens and Mennekes partner to simplify planning for sustainable eMobility charging infrastructure. The people in the picture are (from left to right): Gerald Hellermann, Head of Sales eMobility at Mennekes, Germany and Harald Mauch, Head of Electrical Products at Siemens Smart Infrastructure in Germany. Image courtesy Siemens. Siemens Smart Infrastructure and Mennekes, a German manufacturer…

Trinseo has introduced the first and only transparent dissolution recycled polystyrene (rPS) product in the European market, specifically designed for direct food contact applications. Trinseo can sell food contact approved rPS compliant with the EU Regulation 2022/1616, which governs the use of recycled plastic materials intended to come into direct contact with food. This achievement…

Mission – a company providing natural energy drinks and performance teas – has announced it will be launching its range of hot and cold brew performance teas on Ocado. Mission is a natural energy drink and performance teas company that is taking the soft drinks market by storm. The company’s range of drinks offers 100%…
Alloy Wire International (AWI), a leading producer of round, flat and profile wire, has donated £5000 to the organisation as part of its ongoing ‘Wired for Good’ initiative, with the money helping deliver essential services to more than 780 children and over 1,000 families every year across the West Midlands. It follows a £7500 donation…