CARRIDA appoints Pedro Bento as CSO and launches new website

June 24, 2021 Editor

CARRIDA Technologies, provider of leading ALPR software solutions, has appointed Pedro Bento as CSO to lead the International Sales and Business Development. The company also launched a new website to showcase its best-in-class ALPR software engine and solutions as well as ALPR Edge Devices.

Special to CARRIDA is the unmatched CARRIDA ALPR engine that can be flexibly deployed as OEM library, web-gui solution for easy startup and configuration of edge devices or with the CARRIDA App for any Android device. On top of that, the company offers validated platforms and matching components that enable easy, quick, and cost-effective development of individual ALPR applications.

Pedro Bento joined CARRIDA as Chief Sales Officer. In his new role he will lead the international sales and business development of the ALPR software provider and strengthen its growth in applications such as access control, fleet management and parking, safety and law enforcement as well as traffic management, smart city and tolling projects. Pedro has in-depth experience in the Mobility Industry and has held several Management level positions previously, e.g. in Verra Mobility as Vice President Europe, A-to-Be (part of Brisa Group) as Chief Sales Officer and Q-Free as Vice President for Europe and Latin America.

Pedro Bento on his appointment: “CARRIDA offers the most advanced ALPR software with latest technologies such as AI and Deep Learning. A lot of applications ranging from traffic management to smart cities can benefit from our solutions. I’m looking forward to supporting many projects to get the most out of the CARRIDA offerings and to take the lead in their markets with our developments.

New website presents extensive solutions portfolio
Along with Pedro Bento’s introduction CARRIDA launched its new website. It shows the extensive CARRIDA software solutions portfolio, ranging from a powerful OEM library for ALPR and make/model recognition, to CARRIDA Edge, a web-gui solution for easy startup and configuration of edge devices, and the CARRIDA App for Android devices. Beyond software, it also shows the CARRIDA validated platforms and components that enable developers to setup their own ALPR devices faster and easier as ever before.