Cadbury capitalises on expanding snacking market
Cadbury has introduced three new ice creams in stick and tub shape – Cadbury Dairy Milk Mint Stick, Cadbury Dairy Milk Mini Sticks, and Cadbury Crunchie Tub.
The three new Cadbury ice cream varieties aim to expand ice cream occasions and capitalise on the expanding snacking market.
Kim Jacks, brand manager noted Cadbury’s response is to a snacking trend showing no signs of slowing, and is in response to growing consumer demand for indulgent, convenient treats.
“Cadbury Ice Cream has achieved growth that outpaces the total branded ice cream market across all formats, including sticks, tubs and cones, securing its position as the No.2 ice cream,” Jacks said. “The exceptional quality of our products has earned the trust of consumers, becoming the most consumed brand at family occasions with some of the highest repeat rates in the category. As we look ahead to 2025, we are thrilled to unveil the launch of three exciting new SKUs poised to further elevate our best-selling range. With Cadbury’s unmistakeable taste and the increasing demand for snacking, these irresistible treats are sure to disappear fast.”
Dairy Milk Mint Stick (4x90ml), Dairy Milk Mini Sticks (6x50ml) and Cadbury Crunchie Tub (425ml).
