Britvic Soft Drinks and Ardagh Metal Packaging-Europe to delight Tango enthusiasts with limited edition packaging
A collaboration between Ardagh Metal Packaging-Europe and Britvic Soft Drinks has seen the launch of a H!GHEND design for the new Tango Mango cans.
The can, featuring a combination of the Tango brand and Ardagh‘s H!GHEND technology, is set to captivate consumers with its eye-catching design and packaging.
Britvic Soft Drinks is introducing Tango Mango, a tantalising new flavour under the Tango brand. The 330ml standard can, adorned with the new H!GHEND design and a matte finish, promises to “elevate the consumer experience” through its visually striking appearance.
“Decorated beverage can ends were presented as a concept by Ardagh, and we thought it would be the perfect fit for our launch of Tango Mango,” says Victoria Burridge, brand manager at Britvic. “The collaboration with Ardagh‘s graphics team resulted in the selection of a unique mango graphic, seamlessly integrated with the can’s overall artwork that allowed Britvic to bring their vision for Tango Mango to life.”
Victoria Burridge notes that the H!GHEND designs complement the bold and vibrant nature of the product and not only enhances the visual appeal of our packaging but also aligns with the Tango brand.
The Tango Mango design follows the principles of Britvic’s rotational flavour strategy, Tango Editions. This strategy combines bold tastes with striking pack designs, with the H!GHEND can ends providing enhanced visibility for the flavour descriptor ‘The Tang’.
“We’re all about creating eye-catching packaging that grabs the consumer’s attention to promote sales,” states Mike Cunningham, packaging development manager at Britvic. “With innovation being a key category driver for fruit flavoured carbonates, we are committed to continuing to innovate in this space.”
The H!GHEND designs are a limited edition featuring on single-serve Tango Mango cans, which are transported to Britvic via an underground passage which connects AMP’s Rugby plant with the next-door Britvic factory, reducing carbon emissions.
Limited editions have proven to be a powerful tool for market activation, boosting sales, and creating buzz among consumers. The exclusivity of the H!GHEND designs on the Tango Mango cans enhances the appeal of this limited edition, providing consumers with a unique and premium beverage experience. The new cans align with the commitment of both Ardagh and Britvic to push the boundaries of innovation and deliver unparalleled value to consumers in the ever-evolving beverage market.
The Tango Mango cans debuted in the British market on February 1, 2024.
