Branston and Tesco ensure customers benefit from the very best of British
Cornish New potatoes have officially landed in Tesco stores across the UK thanks to potato supplier, Branston works closely with Cornish farmers to ensure the supermarket’s customers look to support sustainable and local farming practices.
These seasonal spuds are only available for a short period from June-early August and are harvested and delivered for maximum freshness.
The freshly harvested Cornish New Potatoes are now available in Tesco stores and online.
Cornish New Potatoes are some of the earliest UK mainland New Potatoes of the summer. Thanks to the milder maritime climate, Cornish farmers can plant their spuds well before spring arrives in the rest of the UK, and they’re freshly harvested to order while they’re still small and naturally sweet, with a delicate fluffy skin.
Lucia Washbrook, sales and marketing director at Branston, noted how Cornish New potatoes are always a hit with consumers across the UK as they’re a “true” New potato, harvested while slightly immature, and packed and delivered swiftly to retain their natural sweetness.
“We work with fantastic growers in Cornwall who know how to work in harmony with their unique and fertile landscape,” Washbrook explained. “They plant and harvest each field to grow the best quality crop as early as possible.”
According to Tesco, seasonality is increasingly influencing the way Britain shops, and Branston and Tesco are continually working together to ensure the best and freshest crops are making their way to customers.
Harry Holder, potato buyer at Tesco, said: “We are proud champions of British agriculture and share our customers’ love of British produce, so we are thrilled that it is that time of year when we can champion our Cornish growers and their early season potatoes. These delicious new season potatoes are mild and sweet with a slight earthy flavour and we think they represent some of the best that Cornwall has to offer.”
To celebrate this year’s Cornish crops, Seasonal Spuds, the consumer arm of Branston, has also released three recipes that put fresh ingredients in the spotlight.
