Birchall’s master blenders bring rare Tanzanian teas to life
Birchall Tea’s partnership with Tusk sees the introduction of its latest tea blend, ‘Serengeti’, with a contribution of 5p from each pack being allocated to Tusk.
This initiative underscores Birchall Tea’s commitment to sustainable and ethical practices while supporting Tusk’s vital African wildlife conservation efforts.
Birchall’s master blenders have discovered rare Tanzanian teas to bring this rich tasting breakfast tea to life. Inspired by the vibrant wildlife of the Serengeti, the new blend has a bold, refreshing taste that will make any morning come alive.
All of Birchall’s award winning black teas are sourced from East Africa, since this is where the very best teas are found. The high altitude, lush volcanic soil and heavy rainfall of this equatorial area combine to create the perfect set of conditions for producing tea of unparalleled flavour.
Daniel Graham, managing director of Birchall Tea says he and the team are delighted to be launching Birchall Serengeti this year.
With the partnership with Tusk in its infancy, he says the tea business is proud to collaborate on a new product together.
“This will raise awareness and generate funding to protect endangered wildlife in Africa,”Graham explains. “This is also the first tea in the UK to contain these rare Tanzanian teas.”
This collaboration aims to raise significant funds to aid Tusk’s mission to help increase awareness, funding and wider support for Tusk conservation partners’ efforts across Africa.
Birchall’s black teas are sourced exclusively from East Africa, where we have supported good causes to help communities and wildlife for over a decade.
Birchall Tea’s donations will directly contribute to Tusk’s efforts to protect endangered species, conserve habitat, enhance biodiversity, promote human-wildlife coexistence and deliver environmental education.
