Berry’s TINE Packaging triumphs with 2023 AWA award
A 300g cup solution manufactured by Berry Global for leading Norwegian dairy company TINE’s Romme brand, has been awarded the AWA (Alexander Watson Associates) International Sleeve Label Award for its sustainable sleeve produced by Masterpress.
Developed in line with RecyClass standards, the innovative ‘designed-for-recycling’ sleeve was a winner in the Environmental category, where the judging criteria included aspects of the printing process, registration, colour complexity, and graphic alignment of the label.
The TINE cups are made of polypropylene with 50% recycled material, making them an important part of Berry Global’s ongoing sustainability strategy, which includes a goal of all packaging to be made of renewable or recyclable material by 2025.
The cup’s low-density polyolefin (PO) shrink sleeve uses film supplied by Taghleef Industries, creating a mono-material like solution that facilitates proper identification and recycling of the cups in the correct polymer stream. The sleeve also uses 45-micron PO, reducing material usage for a lower carbon footprint.
In addition to its sustainability, the award-winning sleeve uses heat-activated adhesives to help maintain consistency during application and shrinking and a combination of printing methods to achieve superior results and exceptional print quality on the Berry cups. The cups also help increase user functionality by offering a more robust solution than the previous cups.
“We are very proud to be part of this solution, which is helping TINE meet its sustainability commitments, and congratulate Masterpress on the deserving recognition its sleeve has achieved as part of this collaborative project,” commented Roland Lingman, key account director for Berry.
Jeroen de Haan, general manager of Masterpress said, “The AWA Sleeve Label Award recognizes excellence in label printing, and we are incredibly proud to have our work acknowledged in this prestigious competition.
“These awards show our commitment and dedication to merging aesthetics and quality with sustainability and innovation.”
