Berry’s reusable cup targets craft bewers
Berry Superfos’s recently launched reusable SuperCup has been selected by Meduz, a successful craft brewery in southern France, for use at all types of festive events to ensure a quality cup for the company’s quality beer.
Meduz was established in 2012 in the town of Uzès where beer had been brewed since 1888. The goal was – and still is – to brew special beers from French malts, hops and other local ingredients with the smallest possible environmental footprint. With the company gaining an increasing number of private customers and associations wishing to serve the tasty Meduz beer at festivals, birthdays, weddings and other celebratory events, Meduz required a high-quality reusable solution, as Christophe Fresquet, one of the two founders of the business and now in charge of sales, explained: “We had to find a great cup solution since the use of single use cups for such purposes is now banned in France. We are very pleased with the SuperCup which is light, compact and inexpensive. It takes up little space when stacked and has a beautiful design. We have our logo printed on it and it looks fantastic. After the events, we collect and wash the cups and they are ready to be used again.”
Meduz first used the cup at the International Agricultural Show, Paris, in February 2022 and now it is standard for all fairs and trade shows in which Meduz participates. On top of this, the cups are also being used by customers of Meduz for many other events.
“We get very positive customer feedback about the design and quality of the SuperCup. They appreciate the ‘beer cup’ design and its light weight,” said Christophe Fresquet.
In addition to being very sturdy, the SuperCup is at least 30% lighter than the market standard for reusable beer cups. It is made from recyclable polypropylene, making recycling possible and easy after final use, although the cup is primarily intended for reuse time and time again.
The SuperCup comes in two sizes, 25cl and 50cl, both of which are being used by Meduz, with the company’s logo and a variety of messaging printed on the cups in three colours.
