Berry creates pan-European operation to drive speed to market for circular packaging
Berry Global is combining its M&H and PET Power businesses into a new pan-European operation.
The new Berry Agile Solutions will offer both short lead times and low minimum order quantities, including multi-product orders, to enable customers of all sizes to have fast access to one of the widest ranges of high-quality packaging solutions.
The parent company stressed that the Berry Agile Solutions’ portfolio will also include products from Berry’s B Circular range, which feature important enhancements such as the incorporation of recycled content, mono-material packs, and designs for refill and reuse, to help brand owners meet and exceed their sustainability goals.
“The launch of Berry Agile Solutions will enable companies with new product trials and smaller businesses to bring their new products and innovations quickly to market,” commented Joe Horton, product line director.
“We have the agility and responsiveness to be able to devise and quickly turnaround effective solutions, with customers benefitting from both the design and technical expertise of the Berry Global organisation, and our in-depth market knowledge of key end-markets. Equally important, we can also support them in meeting legislative requirements such as the UK Plastic Packaging Tax.”
Berry Agile Solutions said its longstanding expertise and experience will provide a comprehensive end to end service from initial concept and design to delivery and fulfilment, even for projects with small lot sizes.
The company’s in-house experts will work with customers to understand their requirements, identify relevant options, and help them make the final selection. Along with a wide choice of pack formats and sizes in different materials, Berry can produce packs in many different colours, including colour matching to existing branding.
The company also offers an extensive selection of high-quality decoration options, while still enabling recycling. This allows packs to be fully personalised to individual customer and product requirements and to meet specific marketing and branding objectives.
In addition, Berry Agile Solutions can supply a range of ancillary items, such as closures and dispensers, to offer a complete single-source solution to bring products to market in a very short period.
“Berry Agile Solutions will support customers in helping them to meet consumer demands, delivering the high levels of service and support that our long-term customers have historically experienced in line with our customer promise – ‘Innovation for the world. Solutions for you’,” concluded Joe Horton.
