Bericap tethered caps receive thumbs up in consumer survey
The ClipAside design impressed respondents from handling, convenience, hygiene and sustainability to robustness in daily use.
Image: Bericap
Bericap’s tethered caps rank more positively than conventional closures is one of the findings of a consumer survey commissioned by the company, testing new closures on 1.5-litre mineral water bottles in real-life scenarios for a period of a week.
The users particularly praised the easy and intuitive handling when opening, closing and drinking, as well as the fact that the closures are very hygienic. This is because it is impossible for the closure to fall onto the floor and get dirty.
Tethering the cap to the bottle also ensures that the closure and bottle remain together in the recycling process. According to Bericap, many consumers are not aware of this ecological advantage of tethered caps, which will be mandatory for disposable beverage containers up to three litres from July 2024 onwards.
“The consumer survey has confirmed that the ClipAside offers many benefits to users aside from its recycling advantages,” said Thomas Schmidt, group marketing director at Bericap. “The ClipAside design impressed respondents in every respect: from handling, convenience, hygiene and sustainability to robustness in daily use. When the user experiences this level of convenience in use it has positive impacts for beverage brands. It has been stated that beverage manufacturers offering the new tethered caps now were considered as customer-centric, innovative and sustainable brands.”
Specific results of the consumer survey
- Intuitive and easy handling
Consumers felt that the biggest advantage of ClipAside was its simplicity of use. It looks and is used very much like a conventional screw closure, so most people can open it intuitively. The closures can easily be opened with one hand while performing other tasks, by elderly people with mobility limitations or by children. - Health and hygiene benefits
Since the closure is tethered to the bottle the survey respondents rated it positively for hygiene and health reasons, and because the closure cannot be lost. Consumers also liked the fact that the closure is 100% leak-proof during transportation and storage after being opened and closed multiple times. The tethered cap can be opened 180 degrees and fixed in place for easy pouring or drinking straight out of the bottle. - Image gains and sustainability improvements
High-visibility information about the benefits and correct handling on the label will educate consumers and contribute to a more positive brand image for beverage manufacturers. - Flexible switchover to tethered caps for the beverage industry
Bericap has created the technical framework for the beverage industry to easily and flexibly switch over to the new Bericap ClipAside tethered closure system thanks to its proven compatibility with all relevant neck finishes from 26 to 38 mm. The flexible slit band technology allows customers to make the adaptations to their production lines for the new closure dimensions and then decide whether to continue with the current TE band slit or change over to the new tethered caps.
