Bacardi launches Passionfruit Rum for summer
Escape to the Caribbean sunshine with BACARDÍ Passionfruit – a refreshing burst of tropical bliss in every sip, set to add vibrant flavour to summer gatherings. The balance of tart and sweet, is ready to mix into your favourite drink.
Just in time for summer, Bacardi, is shaking up the flavoured rum scene with the launch of Bacardi Passionfruit. Sweet, tangy, and irresistibly vibrant, this new launch blends the signature Bacardi white rum with bold passionfruit flavour.
With tropical and citrus flavours dominating flavoured rum trends, Bacardi Passionfruit delivers an enticing blend of refreshing fruitiness and bold character, perfectly suited for social occasions. The flavoured rum category is on an upward trajectory, expected to grow significantly over the next five years, and Barcadi is committed to staying at the forefront of this momentum, introducing exciting, eye-catching innovations, to recruit new consumers and drive the category expansion.
Tjalling Simoons, Bacardi brand director for Europe, comments on the launch: “At Bacardi we’re always looking for new ways to bring bold, exciting flavours to our fans, and Passionfruit is the perfect fit. As the #1 rum brand in Europe we know that consumers are looking for drinks that elevate their drinking experiences and match their evolving tastes. Passionfruit is already a top performer in cocktails, both at home and in bars, so we’re confident this vibrant new launch will excite rum lovers and invite new drinkers to explore delicious, tropical flavours.”
Crafted using a base of Bacardi rum, Bacardi Passionfruit contains all-natural flavour and is gluten-free, delivering a perfect balance of sweet and tangy notes. From beachside celebrations to parties at home, Bacardi Passionfruit brings a taste of the tropics to any social gathering, making it the must-have drink for summer and beyond.
Its bold, flavourful versatility makes Bacardi Passionfruit the ultimate base for a wide range of cocktails, from simple mixed drinks to more complex creations, every sip is a celebration of tropical flavour. For the perfect summer serve, mix Bacardi Passionfruit with Lemonade, or try it with Cranberry Juice or Soda Water, and get ready to taste the tropics this summer.
Bacardi Passionfruit will launch in the Netherlands, Germany, Sweden, Norway, Poland and Luxembourg from May 2025.
