Arla new bar concept delivers protein in every layer
Protein in every layer.
Image: Arla Food Ingredients
Arla Food Ingredients has launched a protein bar concept that allows brands to raise the protein content of every part of their bars – including the mass, filling and coating – without increasing the bar size or compromising on taste or texture.
The company said the plug and play solution will help manufacturers create indulgent bars with high protein content in every layer.
With 80% of consumers saying they are interested in protein (up from 69% in 2014) (source: HealthFocus International, 2020 Global Trend Study) , protein bars are increasingly common in retail outlets.
A new recipe is based on high-quality whey and milk protein ingredients from the company’s Lacprodan range. It ensures that rich chocolate mass retains its flavour and softness throughout shelf life and offers 30% protein per bar, allowing for high-protein claims. As a plug and play solution, Arla said it can be used by brands as it is or as the basis for their own formulations.
Laima Liepinyte, sales development manager, health & performance nutrition at Arla Foods Ingredients, said in a crowded bar market, manufacturers need to capture the attention of consumers seeking high-protein options that are just as appealing as their confectionery counterparts.
“With Lacprodan ingredients, they can create multi-layer protein bars with a palette of textures and a soft, light and creamy mouthfeel. As well as delivering pathways to success for wellness-focused manufacturers, this new concept opens new doors for high-protein confectionery products.”
The new concept will be launched on September 15th in a webinar hosted by Arla Foods Ingredients in partnership with Nutrition Integrated: https://bit.ly/3AuJ5y9
It will also be showcased at SupplySide West, Las Vegas, on 2nd and 3rd November.
