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Arla new bar concept delivers protein in every layer

Arla new bar concept delivers protein in every layer

Protein in every layer.
Image: Arla Food Ingredients

Arla Food Ingredients has launched a protein bar concept that allows brands to raise the protein content of every part of their bars – including the mass, filling and coating – without increasing the bar size or com­promising on taste or texture.

The company said the plug and play solution will help manufacturers create indulgent bars with high protein content in every layer.

With 80% of consumers saying they are interested in protein (up from 69% in 2014) (source: HealthFocus International, 2020 Global Trend Study) , protein bars are increasingly common in retail outlets.

A new recipe is based on high-quality whey and milk protein ingredients from the company’s Lacprodan range. It ensures that rich chocolate mass retains its flavour and softness throughout shelf life and offers 30% protein per bar, allowing for high-protein claims. As a plug and play solution, Arla said it can be used by brands as it is or as the basis for their own formulations.

Laima Liepinyte, sales development manager, health & performance nutrition at Arla Foods Ingredients, said in a crowded bar market, manufacturers need to capture the attention of consumers seeking high-protein options that are just as appealing as their confectionery counterparts.

“With Lacprodan ingredients, they can create multi-layer protein bars with a palette of textures and a soft, light and creamy mouthfeel. As well as delivering pathways to success for wellness-focused manufacturers, this new concept opens new doors for high-protein confectionery products.”

The new concept will be launched on September 15th in a webinar hosted by Arla Foods Ingredients in partnership with Nutrition Integrated: https://bit.ly/3AuJ5y9

It will also be showcased at SupplySide West, Las Vegas, on 2nd and 3rd November.

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