Arla Foods Ingredients unveils marketing campaign highlighting high-protein dairy products
Arla Foods Ingredients has started a new campaign to encourage dairy manufacturers to make creative high-protein products despite challenges around differentiation, processing, taste and texture.
The ‘Go High in Protein’ campaign showcases the Arla Foods Ingredients Nutrilac ProteinBoost range of patented microparticulated whey proteins, which are rich in all the essential amino acids. It demonstrates how they can be used to overcome technical challenges and create high-protein dairy products with appealing taste and texture.
With four in ten consumers globally say protein is the most important ingredient, according to an Innova Market Insights, Trend Survey, 2024, conversations around the vital nutrient are changing.
At the heart of the campaign is a new virtual protein seminar, featuring presentations from expert speakers and a ‘Test your protein knowledge’ quiz.
Visitors can also explore five concepts featuring Nutrilac ProteinBoost. They include two new recipes – an ambient spoonable yogurt, and an ambient drinking yogurt which recently won a World Dairy Innovation award for best manufacturing/technology innovation. They demonstrate the potential for high-protein dairy products that do not require refrigeration, creating opportunities for convenience, long shelf life and easier transportation.
The three other recipe concepts are a 10% protein ice cream, a high-protein non-fat drinking yogurt with fruit, and a 12% protein spoonable yoghurt.
Claus Bukbjerg Andersen, senior category manager at Arla Foods Ingredients, noted the influence of the high-protein trend, but sees it as evolving.
“Consumers now want high-quality, complete proteins – and they want them in products with masses of appeal,” he explained. “Our aim is to make it as easy as possible for manufacturers to meet these dual needs. The ‘Go High in Protein’ demonstrates how our Nutrilac ProteinBoost solutions can help you overcome technical challenges and create high-protein dairy products that stand out in an increasingly crowded market.”
To sign up for the virtual protein seminar, visit https://bit.ly/47kR939
For more information about ‘Go High in Protein’ visit https://bit.ly/3TkykHL
