Apple cider vinegar hits the heights
Realfoods By Organico is reporting tremendous success following the launch of its apple cider vinegar since the back end of 2024.
The zingy tonic was well-placed positioned for January/February 2025 sales as large numbers of consumers re-evaluate their healthier living goals.
Pantry ’glow up’ has been identified by food trend seers Forbes and Mintel, refers to the refurbishing of larder essentials with top-drawer clean-deck alternatives (eg Manilife Peanut Butter, Maldon Sea Salt, Peter’s Yard Crackers) and is the most likely explanation for the dramatic surge of this simple yet tasty unfiltered Apple Cider Vinegar (with the Mother*).
*Mother = the natural film in an unfermented vinegar, a cellulose packed with beneficial bioactive substances.
For many, apple cider vinegar is an essential wellness elixir that harks back to ancient Greek times, a daily tonic drunk watered down, that many claim supports weight loss (suppressing appetite), tackles cholesterol and counters diabetes. For others, apple cider vinegar is simply a tried & trusted kitchen cupboard must, that’s used in the cooking of meat and veg (glaze) OR a sauce enhancer (sweet or savoury) to provide a much-needed zesty tang to any meal.
According to Organico founder, Charles Redfern, Organico’s reassuring rise in popularity amongst millennials post Covid, was a common sense response against the increasingly intrusive nature of ultra-processed foods.
“A new-found appreciation for cooking from scratch has sparked an awakening for trusted organic larder essentials whose ingredient decks have been independently validated,” Redfearn noted.
Mood foods is yet another ‘hot’ food trend earmarked to influence key decisions; by which we mean foods that engender strong responses; from the calmness associated with a well-balanced mint tea through to the revitalising twang of a zingy apple cider vinegar.
Realfoods by Organico are fans of slow foods that engender positive moods, be that the satisfying crunch of crackers and breadsticks, the salty kick jarred olives and capers or the sweet zing of our sun-dried peppers.
“In 2025 we will evolve yet again with the welcome arrival of sweet treats that include Speculoos and an abundance of chocolate-filled cups,” Redfern added.
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