Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, is providing a one-stop solution of bottles and flexibles tubes to Fragrances of Ireland to support the extension of the company’s signature collection, Inis the Energy of the Sea, into hair care.
Fragrances of Ireland has been creating perfumes and personal care products inspired by the nature, beauty and magic of Ireland for over 40 years. The Inis the Energy of the Sea range includes perfumes, skin care, shower gel, candles and diffusers, and its body care products feature skin restoring ingredients harvested from the North Atlantic – seaweed extracts and sea minerals – that can help soothe, hydrate and rejuvenate. As part of Inis’s continuing expansion, Fragrances of Ireland has now developed a range of hair care products.
For the packaging for these new items – a shampoo, conditioner and spray – the company commissioned Crilly & Wardell Design Consultants to develop a distinctive look while complementing the strong Inis brand identity, and Amcor was selected to transform these bespoke concepts into reality.
The range comprises a 150 ml bottle and pump, 300 ml bottle and 250 ml flexible tube. Amcor’s technical skills were critical in the selection of the masterbatch that not only matched the distinctive blue of all the Fragrances of Ireland products but also delivered color consistency across the different materials used to manufacture the packs – HDPE for the bottle and spray, HDPE/LLDPE mix for the flexible tube and PP for the closures. On-shelf impact is further enhanced by the use of silver foil decoration for the Inis logo.
“Amcor has been the perfect partner for this important project,” said Raquel Gil, new product development & marketing coordinator at Fragrances of Ireland. “Their manufacturing and decoration expertise, together with the ability to manage the production of all three packs, mean we have the same high quality of construction across the range while ensuring that all our launch deadlines were met.”
Both the bottles are lightweight and durable, combining effective protection for their products with maximum consumer convenience.
“This project ideally demonstrates our versatility, with the knowledge and ability to handle different materials to achieve a distinctive and consistent family range of packaging,” said Joe Horton, regional sales director, Amcor Rigid Packaging Solutions International.
