Amcor AmPrima FlowPack PRroaddresses key challenges in the bakery sector
Amcor has launched a recycle-ready mono-material solution specifically engineered to help bakery sector move away from non-recyclable packaging.
Amcor noted that it is also the first recycle-ready flexible packaging solution with no EVOH and PVDC, available on the market for flatbread.
The AmPrima Flowpack Pro helps bakery brands move closer to their environmental goals. It achieves up to an 82% reduction in the carbon footprint of the packaging when compared to traditional packaging solutions, as well as up to 77% reduction in non-renewable energy use and up to 89% reduction in water consumption. The reduction is based on Amcor’s Asset Life Cycle Assessment – comparison based on cradle to grave analysis of 12 PET // 30 PEP packaging vs 30μm oPP PDX, assuming: 100% incineration for the baseline packaging, 100% mechanical recycling for the proposed packaging.
Previously, the bakery sector has relied on non-recyclable packaging, containing coatings such as PVDC, among others, to provide the oxygen barrier required for the storage of bakery products. Now, with Amcor’s AmPrima Flowpack Pro solution, bakery brands can achieve excellent sealing and barrier properties while reaping the benefits of recycle-ready packaging and contributing to the circular economy. The AmPrima Flowpack Pro solution may also help brands minimise extended producer responsibility (EPR) fees and plastic taxes thanks to its lightweight design.
This innovative packaging is suitable for applications such as flatbread and packed pastry. The new solution was developed at the Amcor Flexibles site in Ledbury, UK, which is an Amcor centre of excellence for the development of packaging for the bakery sector.
“Bakery producers require packaging with specific properties to maintain product freshness and quality. With the evolution of our AmPrima for bakery range, we are proud to launch the new recycle-ready FlowPack Pro solution for the bakery market,” said Vitor Mota, product development director, Amcor.
“We are committed to helping bakery producers and retailers move closer to their sustainability goals and meet the rising expectations of consumers for more sustainable packaging. This is also an exciting development for Amcor, as we continue to progress towards our pledge to develop all our packaging to be recyclable or reusable by 2025,” he added.
