British dressing disruptor All Dressed Up is celebrating a major retail milestone this October, securing national listings with both Waitrose and Co-op for its bold, all-natural range.
Known for shaking up the salad and sauce category with flavour-forward innovation and clean-label credentials, the brand will roll out three of its four SKUs — Everyday House, Miso & Sesame, and Tahini & Lime — into 120 Co-op stores from 6 October, followed by 213 Waitrose stores from 20 October (RRP £5.00 / 250ml).
The expansion follows a breakout year for the Leiths-trained chef-led brand, which has seen 746% year-on-year growth and added wholesale partners including Cotswold Fayre, Diverse Fine Foods, Mahalo, SUMA, and CN Foods.
Coinciding with the retail rollout, All Dressed Up is also unveiling a refreshed visual identity designed to boost shelf standout and communicate its commitment to flavour, quality, and transparency. The new packaging features clearer copy and a more vibrant aesthetic, aligning with the brand’s mission to bring joy and energy to the dressing aisle.
Founder Tess Reid commented: “We saw a real opportunity to inject excitement into a category that’s been stagnant for too long. Bottled dressings don’t need to be boring — they can be bold, clean, and craveable. Our easy-squeezy format, premium ingredients, and zero nasties are designed to make people proud to serve and excited to eat.”
Reid credits early support from Ocado and independent retailers for the brand’s rapid rise, and sees the Waitrose and Co-op listings as a pivotal next step in scaling awareness and attracting new shoppers.
Born from a desire to do things differently, All Dressed Up champions natural ingredients and uncompromising standards. All products are free from refined sugar, gluten, dairy, and ultra-processed ingredients.
