AI designs, selects ingredients, and even tastes Hell’s new energy drink
The power of artificial intelligence (AI) has been realised through an energy drink producer who has used the technology to not only design a drink but also carefully select its ingredients, formulate the complete recipe, and even taste it for perfection.
The extraordinary story starts with a Hungarian producer’s instructions culminating with the drink now being produced in one of Europe’s most cutting-edge energy drink factories.
Using its ability to process vast amounts of information at lightning speed, AI scoured the depths of the internet, analysing data on energy drink ingredients, sales figures, consumer feedback, health research, and industry trends. Armed with this comprehensive knowledge, the AI set out to create an energy drink that would surpass all expectations.
According to the producers, the AI enhanced the energy drink with a curated blend of vitamins, and amino acids, ensuring compliance with industry regulations and optimising nutritional standards.
To fine-tune the flavour, the AI created even three variations and digitised them using the technology of a New York-based company. After tasting all three drinks and analysing extensive data and statistics, the AI utilised predictive intelligence to select the winning flavour.
The result? Tutti-frutti & Berry-blast, a fresh flavour unlike any other by Hell.
To safeguard the recipe’s secrecy, the AI provided stringent recommendations. It resides on a highly secure computer within Hell Energy’s Hungarian factory, fortified by advanced security measures. Recognising the need for backup measures, a copy of the recipe is even stored in a Swiss vault.
The involvement of AI went further as it also took charge of the packaging design.
Hell Energy believes this groundbreaking development signifies a new era for the food industry, where AI systems analyse vast amounts of data in minutes, accelerating product development cycles from years to a matter of weeks.
Produced in one of Europe’s most advanced beverage facilities, Hell AI energy drink is poised to make its debut in over 60 countries worldwide come summer/autumn 2023.
