Call to accelerate AI and robotics adoption to combat rising labour costs
Companies must immediately increase their investments in AI and robots to guarantee a robust and prosperous food system, while addressing a burgeoning population and rising labour expenses.
According to James Walton, chief economist at IGD, an expanding population, tariffs, climate change, and rising labour costs are all severely straining the resilience of the food system.
The latest IGD Economic Viewpoint Report, “How to respond to rising labour costs in 2025”, released on April 29th, highlights a perfect storm brewing in the food system. Rising labour costs, geopolitical risks, and inflation are creating a challenging environment for businesses and consumers alike. This combination of factors is leading to a highly volatile and uncertain environment, impacting both consumer and business confidence, and affecting operations across the food system.
In its key findings, IGD forecasts retail food prices to rise 3.4% on average compared to 5.2% (source IGD research, Retail November 2024; Away From Home April 2025) for away-from-home (AFH) food prices in 2025, fuelled by rising labour costs.
- Financial confidence is down sharply, with only 23% expecting to be better off in the next year, the lowest since November 2023.(source: IGD ShopperVista research, March 2025; Base 1,000+ adults aged 18+)
- Over eight in ten consumers expect rising prices for food, grocery, and dining out (source: IGD research, 21-23 March 2025, 1085 adults aged 18+).
- Retailers are increasingly turning to technology to boost productivity, tackle staffing gaps and cope with rising labour expenses.
Michael Freedman, head of economic and consumer insight, summarises the report’s findings: “The IGD Economic Viewpoint highlights the multifaceted challenges facing the food industry, from rising labour costs and geopolitical risks to inflation and dipping business and consumer confidence. The report underscores the need for strategic resilience, innovation, and collaboration across the food system.”
The food industry has seen nearly 200,000 fewer people working in food manufacturing since 1980, with the number dropping from 613,750 in 1980 to 415,750 in 2024. Despite a population increase of 13 million people in the UK during this period, food manufacturing has become more labour-efficient, with each worker now serving 167 people compared to just 91 in 1980 (source ONS Data 2025).
April 2025 marks a critical point as measures introduced in the Autumn Budget 2024, including the higher National Living Wage and changes to employer National Insurance Contributions, have sharply increased labour costs, particularly for part-time and lower-wage roles. With profits already thin, there is no room to absorb these cost increases, and consumers are likely to end up paying more.
With the UK population set to grow by 7 million in the next 20 years (76.1 million by 2045 vs. 69.2 million in 2024), the focus must shift. The food industry faces two significant challenges: dealing with rising labour costs and the need to feed more people.
Expanding the capacity to produce, process, and distribute food domestically is essential and the IGD said industry needs to embrace the next wave of technological advancements, particularly in AI and robotics, to meet these challenges.
Despite the challenges, there are opportunities for the entire food industry to adapt. Retailers are increasingly turning to technology to boost productivity, cut costs, and cope with rising labour expenses amidst staffing challenges. In retail these advancements are reshaping efficiency and setting new benchmarks. Beyond daily tasks, technology is transforming inventory management, reducing theft, and unlocking revenue through data monetisation. In a rapidly evolving market, technology provides retailers with the edge they need to adapt and succeed.
Toby Pickard, retail futures senior partner, emphasises the urgent need for food businesses to build a better system through automation and innovation. “The food industry is at a critical juncture. By leveraging technology and innovative solutions, we can transform the sector, ensuring sustainability and growth. It’s not just about reducing headcount; it’s about creating a resilient and efficient food system that can weather these challenges and emerge stronger.”
