Three Robins unveils improved recipes, brand identity and Scotmid listing
Yet more positive strides for oat milk disruptor, Three Robins, who have unveiled their swish new identity for its two, core oat milk lines, Barista Oat and Choccoriffic, just in time for their 177 Scotmid launch; secured courtesy of a popular ‘Scottish Favourites’ initiative.
Initially launched back in 2022, Three Robins has added some much needed ‘underbird’ momentum to a category for the most part, dominated by vast, conveyor belt operations. Initially conceived by mother-of-3, Karen Robinson, who was unable to source for her son a credible, plant-based milk that reflected met her low-in-sugar yet rich in nutritional integrity needs. Karen has now evolved her recipes further by removing the added sugar that resided within the original Chocolate Milk, whilst removing the acidity regulator (dipotassium phosphate) from the Barista Oat Milk, further underpinning its ‘clean deck’ credentials.
According to Karen Robinson, the thinking behind the new look engaging look was four-fold:
- Improve shelf presence by playing to their bold, non-corporate strengths
- Create a brand with all-encompassing family appeal
- Clearly reaffirm their proud Scottish origins
- Underline that their chocolate milk has 50% less sugars than any other flavoured milk drink (dairy or dairy-free) whilst celebrating the gluten-free nature of our Barista Oat Milk
With latest Mintel data suggesting that 30% of UK consumers are searching the dairy-free aisle and 1 in 4 trying a milk-free substitute over the last 12 months, it’s clear to see the opportunity for a dairy milk with appetite appeal, growth ambitions and a vitamin-rich ingredient deck.
Karen concludes, ‘We may be a new voice in the chiller cabinet but thanks to timely grants from the likes of Scottish Enterprise, Food & Drink Federation Scotland and Mission Ventures we’ve been able to fast-track our range evolution. Of course, budgetary support is invaluable but we place just as much credit to like-minded voices who’ve been on hand to sense-check our thinking and provide moral support (Buy Women Built, The Kids Food Collective and Female Founders Rise.’
