Arctic Coffee adds Arctic Frappe to further its market lead
Independent chilled coffee brand Arctic Coffee has boosted the market with the introduction of its new sub-brand, Arctic Frappe.
Launching onto shelves this March, the new drinks are positioned as two indulgent and trend-driven chilled coffee drinks with a Chocolate Fudge and – what Arctic Coffee calls a category first – the Caramelised Biscuit flavour.
Both will be available from 3 March across Tesco and Morrisons stores with an RRP of £1.40 per 330ml drink carton.
The Arctic Frappe Caramelised Biscuit variant offers consumers a caffeine kick with a rich, flavour-packed drink. Meanwhile, the Chocolate Fudge complements this with an indulgent and sweet drink that delivers a pick-me-up treat for shoppers.
Arctic Coffee said the new range directly responds to Gen Z consumers who are seeking these more indulgent, chilled coffee drinks. According to Arctic Coffee, 53% of Gen Z shoppers will purchase an RTD chilled coffee drink at least once a week – with 43% making the purchase twice weekly.
Jo Taylor, brand manager at Arctic Coffee, noted that with the launch of Arctic Frappe, the brand aims to shake up the chilled coffee sector.
“We saw an opportunity to create an iced coffee that speaks directly to younger Gen Z consumers – those who love experimenting with new flavours but also need products to be accessible and affordable in mainstream retail,” Taylor said.
“Arctic Frappe delivers exactly that: fun, indulgent iced coffee moments anytime, anywhere. This launch marks a major step in Arctic Coffee’s growth, expanding the RTD iced coffee market with more variety and flavours.
“The Arctic Frappe range is bold, playful and unapologetically indulgent. This is reflected in our standout branding, innovative pack formats and new flavours, offering something fresh and exciting for younger iced coffee lovers.”
