Fanta expands its line of sugar-free drinks with new fruity variations
Coca-Cola Europacific Partners (CCEP) has announced that Fanta is adding three fruity flavours to its zero sugar line-up with the launch of Fanta Zero Apple and Fanta Zero Raspberry, plus a limited-edition Fanta Tutti Frutti Zero Sugar.
Fanta accounts for nearly one in every five flavoured carbonates sold in GB (Nielsen Total GB MAT vol WE 07/09/24) and is valued at almost three times more than its nearest competitor (Nielsen Total GB incl. dis MAT Val w/e 07/09/24).
The low calorie flavoured carbonates segment are up 23.1% in value over the last year (NIQ Scantrack | Flavours | Total Coverage incl. Discounters | Latest 52 Weeks to 07.09.2024 – 23.1%), aligned to recent research which shows that more than 80% of GB consumers are limiting their sugar intake (Beach report 2023).
The NPD is designed to help retailers expand their customer base and tap into the 2.5 million shoppers who frequently buy Fanta flavours (Kantar Worldpanel GB | Take Home Purchase | Flavours| Buyer Overlap | 52we 9th June 1-year continuous panel), while catering to the growing demand for zero sugar options (UK Attitudes towards Sugar and Sweeteners Consumer Report 2024).
Fanta Zero Apple and Fanta Zero Raspberry will be rolling into stores from 24th February in 330ml cans and 500ml rPET bottles for shoppers to enjoy on-the-go, and larger 2L rPET bottles and multipacks for sharing occasions at home.
Limited edition Fanta Tutti Frutti Zero Sugar will be available from mid-March in a sleek can format with a colourful and impactful design – transporting shoppers back to their teen years with a vibrant mix of peach, pineapple and banana flavours.
All three launches will be supported by a multi-million-pound marketing campaign, including influencer partnerships, OOH advertising, social media and experiential events.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “We’re excited to be expanding our core Fanta zero sugar range with the introduction of tangy Fanta Zero Apple and sweet Fanta Zero Raspberry which will cater to consumers’ growing appetite for apple and raspberry flavours (Nielsen YTD volume Euro discounters, grocery, total impulse).
“Our limited-edition Tutti Frutti Zero Sugar is like a carnival in a can, boasting a vibrant design that catches the eye and offering a nostalgic flavour. Limited editions are a great way to engage new shoppers, getting people excited and talking about the Fanta brand, while helping our customers drive sales.”
