Frylight reduces bottle weight by 9% in sustainability push
Frylight has cut the weight of the Frylight bottle from 22 grams to 20 grams, in a design change aimed at lowering the brand’s carbon footprint within both production and logistics.
The UK’s leading 1 calorie cooking spray brand announced the move as a major step in its ongoing commitment to sustainability with the reduction of its bottle weight by 9%.
This initiative removes 20 tonnes of plastic from the supply chain. It follows previous brand initiatives to reduce its carbon footprint across transportation, logistics and production including the category leading reduction of unnecessary plastic from its cap in 2017, which removed 120 tonnes of plastic per annum. Other initiatives include removing shrink-wrap packaging, which reduced plastic used by a further 26 tonnes per annum and an improved pallet configuration, to reduce CO2 emissions in 2022.
Emily Wyborn, Frylight innovation lead, comments: “Sustainability remains a priority for consumers and they expect their favourite brands to step-up and offer more environmentally-friendly options. By reducing the amount of plastic in each bottle of Frylight by 9%, we are proud to be removing a further 20 tonnes of plastic from the supply chain per annum, which is the equivalent of 900k fewer Frylight plastic bottles being produced per annum.“
“We have led the category in terms of sustainability and continue to work hard on our innovation pipeline, keeping our environmental impact top of mind, whilst still delivering convenient and versatile products to our consumers.”
By using fewer raw materials, Frylight is reducing the environmental impact of manufacturing each bottle. Additionally, lighter bottles will help reduce emissions during transportation. With less weight in every shipment, Frylight can lower fuel consumption and CO₂ emissions across its supply chain, from production facilities to store shelves.
This initiative is part of parent company Saputo Dairy UK’s broader sustainability strategy and core values, which focuses on minimising the company’s environmental impact and follows the removal of the non-recyclable cover papers from its leading spreadable products.
Rhianna Clare, packaging manager at Saputo Dairy UK adds: “This change is part of our commitment to delivering the Saputo Promise which aims to lessen our environmental effect. The change delivers against our pledge to reduce our material usage by 15%3. Additionally, by aligning with important retailer pledges, this project guarantees we will continue to be a reliable partner in the transition to a circular economy.
“The journey doesn’t end here, even though we’re all proud of the accomplishment, we’re not done yet. Sustainability is important to Saputo’s operations, and we are currently working hard on new ideas to help us continue to lessen our environmental impact, with further packaging light weighting and sustainability initiatives planned.”
The new, lighter design has an RRP of £2.25 and will be rolled out across the full range of six products in stores in November 2024.
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