Impossibrew redefines social drinking with enhanced alcohol-free beer

A team of London-based beer lovers are harnessing technology to create Impossibrew – enhanced craft beers that deliver both relaxation and exceptional taste.

Using Social Blend technology, Impossibrew says its beers help drinkers unwind naturally, offering a true third choice beyond ‘drinking’ and ‘not drinking’.

Impossibrew Lager and Pale both achieved “UK’s Best Non-Alcoholic Beer” at the prestigious World Beer Awards and Impossibrew’s Enhanced Lager and Pale have each won a Great Taste Award.

• Impossibrew Enhanced Lager (0.5% ABV) is crafted from a premium Japanese recipe. It is a gluten-free lager that delivers full body and flavour while using traditional brewing ingredients. Dry-hopped and patiently conditioned, resulting in a refreshingly crisp and dry profile with clean, lingering citrus notes. Just 75 calories per 440ml can. Best served at 4°C in a tall glass. Impossibrew Enhanced Lager is gluten-free (less than 20pmm, the level at which foods are labelled gluten-free, while still brewing with traditional barley, wheat and malt, thanks to a unique enzyme process that reduces the presence of gluten in the final brew).
• Impossibrew Hazy Pale (0.5% ABV) is a full-bodied pale ale bringing tropical and bitter flavour notes together in a complex profile of peach, pineapple and mango. Its unique low-temperature brewing creates an exceptionally smooth, hazy texture. Impossibrew Hazy Pale is also low calorie (up to 17kcal per 100ml), low carb (5.28g) and vegan. Best served at 6°C in a craft beer glass.

At the heart of Impossibrew’s innovation is Social Blend, an alcohol-alternative blend that uses patent-pending technology to provide a relaxing drinking experience without alcohol. Social Blend harnesses the relaxing properties of natural nootropics and adaptogens, and was developed in collaboration with Durham University’s Dr Paul Chazot, Professor of Biosciences and Head of Pharmacology. This proprietary technology combines ancient wisdom with modern science to promote relaxation and provide a “one or two pint feeling” minus the downsides. In a study of over 775 customers, 70.6% reported experiencing relaxation effects.

Using its Real Brew process, Impossibrew starts with a base liquid that undergoes cryogenic fermentation at extremely low temperatures. This allows for full flavour development whilst preserving the active ingredients, resulting in a 0.5% ABV beer that matches the depth and mouthfeel of regular brews.

Impossibrew’s commitment to craft beer extends beyond its core range with limited edition releases that the craft brewer says “consistently sell out within days”. The Impossibrew Limited Edition range includes recent favourites such as the Triple-Hopped IPA (sold out in 24 hours), Midnight Cocoa Porter, Rhubarb Weiss, and Unfiltered Helles Lager. Their experimental Impossibrew Labs Edition beers showcase even bolder flavours, with a recent nostalgia-inspired Fruit Pastille beer being released.

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